Rare Steve Jobs Quotes from Walter Issacson Biography

17 Jan

Recently, I finished up reading Jobs biography by Issacson and thought to share some of his highly motivating quotes on vision and passion about his company, his products and life in general.steve_2

About Apple:

“It’s in Apple’s DNA that technology alone is not enough. We believe that its technology married with the humanities that yield us the result that makes our heart sing.”

On his Product Strategy:

“My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed to make great products. But the products, not the profits, were the motivation.”

On Marketing Research:

“Give the customers what they want. But that’s not my approach. Our job is to figure out what they are going to want before they do.People don’t know what they want until you show it to them.”

On Globalization:

“…for young people, this whole world is the same now…we are just one world now.”

On Bob Dylan during his young days:

We’d (him and Steve Woz) buy brochures of Dylan lyrics and stay up late interpreting them. Dylan’s words struck chord of creative thinking.”

On his Yatra to India:

“For me it was serious search. I’d been turned on to the idea of enlightenment and trying to figure out who I was and how I fit into things.”

On IPod’s Success:

“The older I get, the more I see how much motivations matter.  The Zune (Microsoft’s answer to ITunes) was crappy because the people at Microsoft don’t really love music or art the way we do.

We won because we personally love music. We made iPods for ourselves, and when you are doing something for yourself, or your best friend or family, you are not going to cheese out.

If you don’t love something, you are not going to go the extra mile, work the extra weekend, and challenge the status quo as much.”

To Stanford students on being diagnosed with Cancer:

“Remembering that I will be dead soon is the most important tool I have ever encountered to help me make the big choices in life.

Because almost everything-all external expectations, all pride, all fear of embarrassment or failure- these things just fall away in the face of death, leaving only what is truly important.

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

To Rupert Murdoch of Fox News:

“You are blowing it with Fox News, the axis today is not liberal and conservative, the axis is constructive-destructive, and you have cast your lot with the destructive people. Fox has become an incredibly destructive force in our society. You can be better, and this is going to be your legacy if you are not careful.”

To his employees about accusing Google of copying I phone:

“We did not enter the search business. They entered the phone business. Make no mistake. They want to kill the iPhone. We won’t let them.”

On banning Porn apps on iPhones and iPads:

“We believe we have a moral responsibility to keep porn off the iPhone. Folk who want porn can buy an Android.”

Upon leaving Apple to his executive team:

“Hewlett and Packard built a great company, and they thought they had left it in good hand. But now it’s being dismembered and destroyed. It’s tragic. I hope I have left a stronger legacy so that will never happen at Apple.”

Steve on leaving behind Apple Legacy:

“I hate it when people call themselves entrepreneurs when what they are really trying to do is launch a start up and then sell or go public, so they c can in and move on. They are unwilling to do the work it takes to build a real company which is the hardest work in the business.”

On Life and Death:

“For most of my life, I have felt that there must be more to our existence than meets the eye. I like to think that something survives after you die. It’s strange to think that you accumulate all this experience and may be a little wisdom and it’s just goes away. So I really want to believe that something survives, that maybe your consciousness endures.”


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