Rare Steve Jobs Quotes from Walter Issacson Biography

17 Jan

Recently, I finished up reading Jobs biography by Issacson and thought to share some of his highly motivating quotes on vision and passion about his company, his products and life in general.steve_2

About Apple:

“It’s in Apple’s DNA that technology alone is not enough. We believe that its technology married with the humanities that yield us the result that makes our heart sing.”

On his Product Strategy:

“My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed to make great products. But the products, not the profits, were the motivation.”

On Marketing Research:

“Give the customers what they want. But that’s not my approach. Our job is to figure out what they are going to want before they do.People don’t know what they want until you show it to them.”

On Globalization:

“…for young people, this whole world is the same now…we are just one world now.”

On Bob Dylan during his young days:

We’d (him and Steve Woz) buy brochures of Dylan lyrics and stay up late interpreting them. Dylan’s words struck chord of creative thinking.”

On his Yatra to India:

“For me it was serious search. I’d been turned on to the idea of enlightenment and trying to figure out who I was and how I fit into things.”

On IPod’s Success:

“The older I get, the more I see how much motivations matter.  The Zune (Microsoft’s answer to ITunes) was crappy because the people at Microsoft don’t really love music or art the way we do.

We won because we personally love music. We made iPods for ourselves, and when you are doing something for yourself, or your best friend or family, you are not going to cheese out.

If you don’t love something, you are not going to go the extra mile, work the extra weekend, and challenge the status quo as much.”

To Stanford students on being diagnosed with Cancer:

“Remembering that I will be dead soon is the most important tool I have ever encountered to help me make the big choices in life.

Because almost everything-all external expectations, all pride, all fear of embarrassment or failure- these things just fall away in the face of death, leaving only what is truly important.

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

To Rupert Murdoch of Fox News:

“You are blowing it with Fox News, the axis today is not liberal and conservative, the axis is constructive-destructive, and you have cast your lot with the destructive people. Fox has become an incredibly destructive force in our society. You can be better, and this is going to be your legacy if you are not careful.”

To his employees about accusing Google of copying I phone:

“We did not enter the search business. They entered the phone business. Make no mistake. They want to kill the iPhone. We won’t let them.”

On banning Porn apps on iPhones and iPads:

“We believe we have a moral responsibility to keep porn off the iPhone. Folk who want porn can buy an Android.”

Upon leaving Apple to his executive team:

“Hewlett and Packard built a great company, and they thought they had left it in good hand. But now it’s being dismembered and destroyed. It’s tragic. I hope I have left a stronger legacy so that will never happen at Apple.”

Steve on leaving behind Apple Legacy:

“I hate it when people call themselves entrepreneurs when what they are really trying to do is launch a start up and then sell or go public, so they c can in and move on. They are unwilling to do the work it takes to build a real company which is the hardest work in the business.”

On Life and Death:

“For most of my life, I have felt that there must be more to our existence than meets the eye. I like to think that something survives after you die. It’s strange to think that you accumulate all this experience and may be a little wisdom and it’s just goes away. So I really want to believe that something survives, that maybe your consciousness endures.”


Its True, Trash Tv Sells

5 Feb

I entered the world of Television in Pakistan; I aimed on Informing and educating people by using this powerful medium of expression. I took immense pride in my field but those were good times and the comfort bubble got bursted.

Not so long ago, I realized that everyone on TV is like a salesman, trying to hard sell his product and sometimes the salesmen goes to any extreme to make his living out of the product he is selling.
When you go to a market to buy a product, every salesman tries to get your attention and aims on convincing you that his product is the best (even if that product can kill you) that is exactly how our television Industry works

Every television journalist, anchor, cameramen, editor, director, producer is out there to get your attention (and Yes, they don’t care if you like them or hate them. The agenda is “ To get Attention”) and some of them will go to any extreme without realizing the after math.

Lets take a recent Example, The Maya Khan Show when she was out there to bust poor couple in public parks, we all hated her for it, but admit it she got attention. She had the perfect recipe for good TV or trash TV. Aunties and mommies brigade running after couples in public parks, morally policing them, checking their note books and so on. The more drama the more the attention. It’s a Hit.
If we all think that Most of the television producers analyze the aftermath of any telecast than we all need to wake up because unfortunately thats not how it is anymore. The only aim is to Sell Sell and Sell!!!

I have prepared a list of what Hard Sells on TV your most welcome to add on.

Religion specially Moral Policing In our Country sells like Sex and Violence
(Example Mullah Maya and Aamir Liaquat

Showing poverty in any form is the emotional Pornography of Pakistan Television ( Example Shabbir Tou Dhekhaye Ga)

Depicting Reality as Re enactment, dosent matter how exaggerated it is (Example: Meri Kahani Meri Zabani). Sooner or later we will have a channel which will just show re enactments.

Exploitation of Women sells in all forms whether its poor innocent woman at the mercy of rich Husband and Mother in Law ( Eg Humsafar) or poor innocent women in farms or seeking jobs gets raped by landlords or directors. Rape Is Extremely Good TV even in Islamic Republic of Pakistan.

Horror Shows all over Pakistan Television are Big Hits no matter how fake and staged they may look like. ( WKH, Pur Sarath and so on)

Outdoor one sided shows purely based on VOX POPS of people bashing government of being corrupt. According to these shows government is responsible for each and everything going wrong in this country.

The Morning Shows. Gaudy Clothes, Loud make up tagged with all the emotional drama and staging of people to get married shows. Every morning show’s favourite topic is SHAADI SHAADI and SHAADI.

Late night Political shows. Our very own senior Journalists cum Nostrdamus wannabes to whom Pakistan is coming to an end the next day ( Example Aaj Rath Kamran Khan Kay Sath, Kal Tak,Jasmine, Meher Bhukhari and the never ending list)

From: The Grave. To: My Nation

15 Jul

I am a Pathan

My family lives in Swat, I came to Karachi looking for work without knowing anyone in this big city, I started my struggle 6 months ago. Back in Swat I have a family, a pretty wife and four children. I want to send my children to school but really can’t afford it.

Economy in Swat is bad; there is no work due to which I came to Karachi. They say it’s a big city and everybody gets something or the other to their Naseeb. Well I came here to try my Naseeb too.

After a lot of struggle my life was finally settling down. I learnt how to drive rickshaw from my friend whom I share a small jhuggi with. He helped me out renting a rickshaw and since two months dropping people from one place to another became my daily routine.

This month for the first time I had saved some money for my family in swat. I told my wife that soon bad days would be over and eventually I would return back to her and start a small chai ka dhabba in swat.

I was going back to my Jhuggi after dropping my customers to a nearby location when They came on to my rickshaw and forcefully stopped it.

They looked at me with fierce anger in their eye and I thought what could I have possibly done. They started beating me up and throwing fuel at my rickshaw. I screamed for help but no one came and in no time my rickshaw was set on fire

I tried to get out but they would beat me even after setting me on fire with my rickshaw , I was so much in pain that I  eventually gave up.

They fled when I had no strength left in me, They fled when I stopped screaming for help. The fled when I had nothing left in me. I just wanted to ask why they did this to me.

After they left some people came and put a blanket on me but it was too late. Ambulance came and put me in grave with lots of other dead bodies.

On TV channels today they say 20 people died and I was one of them.

I was a number . Can you please tell that to my wife.

 I am a Mahajir

Its been 8 months since my graduation but this big city has no jobs. Everyday, I get up and drop dozens of resumes to various places but I don’t get any callbacks.

My dad passed away a year ago, I have 3 sisters after me. My mother keeps on saying that my sisters are my responsibility.

Getting a well-paid job is next to impossible in this big city but I had to begin so I started for looking small paid jobs and today was my lucky day. They are opening a franchise and  wanted well speaking waiters, I thought lets get started from somewhere.

I was going home at night thinking what will I tell my mom about the job. I thought I would just let her know that I have found work without mentioning my work place because she has huge expectations from me.

It was an unusual night, too silent for the big city I wanted to catch a rickshaw but then my pocket dint allow me so I decided to walk when I heard gunshots. There were crazy gunshots all around me and I had no place to hide. I tried to run as fast as I can and hid near tree when I felt something at my back, as I touched my back I felt my hands getting wet. It was blood, I was shot.

I was caught in between a crazy crossfire and as I hid behind the tree I could still hear gun shot all around me. There was no one to help and nowhere to run. I sat there and waited for the insanity to end help but it never did.

I bled out to death.

After hours the police came and took my body away. My body is kept with 10 more bodies and the TV at the police station is reporting I died with along with 20 people in the city.

I am a number, can you please tell that to my mother


Letter to Men in Starch Uniform

13 Jul

Dear Saviors of the Nation,

Early morning of every 23rd March I would switch on television just to see YOU parade and fly in the sky. As YOU came down in parachute with the green flags, I would tell myself I wish I was a boy with a little more height, I would do the same thing in a heartbeat.

I would spend rest of the day watching Junaid Jamshed and Shoaib Mansoor  work on Pakistan Television. “Kasam us waqt ki” and “Buhut Unchi” were my two favorite songs which glorified YOUR image as a Hot, Sexy Tarzan  who would love his jungle no matter what.

And who can forget, Alpha Bravo and Charlie, my love for YOU  was at its height when I saw Gulsher dying in Bosnia and Kashif losing his legs fighting in Siachen. I cried and felt very proud of YOU.

I was a proud Pakistani  the day you tested your nuclear technology and I felt relieved when Musharraf took over the government in a military coup.

I thought Pakistan is going to change for good.

Change Happened… Indeed it did and we became more miserable than we were before.

As You gained control, people around you lost control, I never realized that someone hated YOU so much that they would be ready to butcher YOU and show your corps in public. Why do people hate YOU? What have YOU done??

After all you have won a war in 1965

In 1971 The Break Up of Pakistan wasn’t YOUR fault right? The Bengalis were unfaithful to YOU that’s why YOU punished them and they revolted against YOU.

YOU had to create Taliban to fight the soviets otherwise they could have attacked us too. The Kalashnikov culture was a byproduct, its not YOUR fault right?

YOU made us Hate India because India hates YOU too. Why would we love India when they hate YOU.

YOUR nuclear capabilities are just against India because India has it against YOU too. Who gives a damn about what the world says that a nuclear power state  is enabled to have electricity in its country and how many children die every year because all the taxes used up by YOU to build your nuclear arsenal.

You did not know OBL was in Abbotabad near PMA because you were so busy fighting the War on Terror on west and 65 year old war on east. YOU dont have developed Radars which can track mountainous regions since there are no mountains on the east right?

YOU  kill and beat journalists because they give out sensitive information about Pakistan’s security which is paramount for YOU.You never come on TV to be accountable after all what do journalists know about national security. Let the stupid journalists question the stupid politicians. They are made for each other.

You Own Free Plots in Defence because You Spend all your life Serving in Army and staying away from your beloved, of course you need a reward for that.That’s not corruption right?

I don’t understand whats your fault when you have always been there for the nation, why do people hate you.

They say Junaid Jamshed and Shoaib Mansoor’s songs were to brainwash me and men like Gulsher and Kashif don’t exist, whoever exist thinks I am  bloody Civilian

Am I a Bloody Civilian???

Is Zardari the Only one who needs to Change…..

4 Jul

only begins at home

Ok…before you start judging me and that thinking that I am a Zardari Supporter…Just stop, please don’t go there. I am simple person with a simple principle and that is “Make Small Changes if you can’t make the big ones” Come On guys…Think about it, there are soo much within us which needs changing rather than changing President Zardari. A lot of times we think, what we can do to bring change; this also happens to be one of the biggest discussions on TV channels. Some political parties have endorsed Revolution or so called Inquilaab as their favorite taglines in Jalsas which in my prospective is far more distant than we think it is.

Let’s all try to start an exercise today. Don’t worry it’s an easy one. We will name it The Observation Test or the TOT. TOT  just requires you to do the following things.

1. We smile Less and Frown More

When you start your day, see how many people around you smile and ask how you are. This just doesn’t require your work colleagues it requires everybody you meet, from your maid to chokidaar, rickshaw wala to a cab driver, your office boy to the security guard. You would notice there will be hardly anyone. Now you try smiling and greeting people, almost everybody you meet. Just before your sleep at night think!!…. how many people smile back at you or answered you, how many looked back at you thinking that you have lost it and how many just thought that you’re taking them to be somebody else.

2. We never put ourselves in other’s Shoe

I am sure we all encounter a lot of traffic wardens on our way to work and back home. Just take out a minute to have good look at them, it’s only a minute I am asking for. Does traffic bother you? Well meet a guy whose life is to manage traffic. Do you hate pollution and the heat which can kill you these days? Well he breathes in and out the pollution in the heat that we think can kill us.

3. We think we are classified hence why not classify!!!

How many times in a day do we classify people based upon what they wear, how they talk and where they live? I am sure all of your are aware of the UMT ( Urdu medium type) and EMT (English medium type) culture we have developed in our society. Sad isn’t it?

4. America and Jews are responsible for our failures

We all love to hate Americans and Jews, they are responsible for all our failures. Do a poll in your office as part of your TOT. Would the people who would want to move to America, Please Stand Up? You would find that we have double standards too…So let’s try to be on one side, Lets love or Hate America.

5. Yeh tou ho hi Nahi Sakta Culture

Observe people’s attitude around you…are we “A Can Do” or are we “Yeh tou Ho hi Nahi Sakta”kind of people.

6. Do we listen less and talk more

Yes we have developed that Habbit as a nation. Not only that we think we are right and the other one is wrong. Go on Keep on observing!!!!

7. Kill Diversity…Lets all be the same!!

Do we celebrate diversity or do we want everybody to be like one. Women in Hijab or Nikaab cannot be an empowered women of our society because for that she needs to let go of her dupatta and look like a girl from Bridge kay us paar…Haina? Likewise a women who doesn’t cover her head or doesn’t dresses up conservatively cannot be a religious or cultured, she has to have loose morals, she cannot be a homemaker because she wears jeans drives her own car and carry a laptop….hmmm!!!

8. Commitment means nothing to us…we are just like our tailors

Ok this one is my favorite….When me commit some work and say “YES”…it always means “Maybe”. “Yes” never mean “Yes” with us and yet we can never say “NO”, even if we think we can’t do it. Girls take your tailors for example…no matter how many clothes you want to give to your tailor,no matter how busy he is, he will never say “NO”. Infact he would say that he will be able to deliver all the clothes on particular time with uttermost commitment but does he ever deliver????? Now you know what I am talking about. The tailor mentality is everywhere is us…be it suppliers, marketeers, carpenters, electricians or even big businessman. All of us take orders but never delivers on time. Commitment Means Nothing to Us.

If you got more, Bring it on Guys and lets change ourselves first before we point fingers at others

The way I saw “BOL”

25 Jun

Do you know what happens when much created hype fails to deliver… Well Shoaib Mansoor’s “BOL” is a perfect example. For next couple of weeks or may be months you would see unlimited headline coverage and promos of “BOL” with subtitles and voice overs saying…” ITS RUNNING SUCCESSFULLY ALL OVER”…but I will have my serious doubts in long run.

I am not a film Critic neither a Film Maker but as a viewer, I have some serious fundamental issues associated with the screenplay of “BOL”

The handle of the movie deals with a basic issue Pakistan faces and that is how in the name of religion and culture or simply in the name of ” Beta Chaiye” population growth gets so called logical grounds. In my opinion its a topic well picked, however i disagree with some of the followings;

Firstly, why do we label that women in chaddar, nikab or hijab cannot be empowered. The movie potrays that; in the begining and towards the end. Why does a woman have to let go of her chaddar and get into “Defence Style Jhubbas” to look all empowered???

There are three more issues addressed in the movie, the treatment of eunuch, the shia sunni conflict and the role of prostitute in our society. However, all these three issues did not seem to have any connection with each other. They felt as if they were in three separate boxes.

Last but not the least, the thing which surprised me the most came towards the end of the movie when a journalist trys to save life of a girl by trying to wake the president up in the middle of the night saying ” Mera dil Kheta hai kay woh Mausum hai”. 

I am not a hardcore journalist yet, but I am sure my journalist friends would agree with me when I say that a journalist’s job is to make claims based on research and concrete evidence rather than what her DIL says. This was surprising dialogue considering the Pakistan’s biggest News Network funded the movie.

Recently, when I covered “Film Ki Kahani” in “Paisa Kahani”, I learnt that film industry in any country exist on two major school of thoughts. First being that every film has to have a mass appeal for it to be Successful, on the other hand some believed that for an industry to be successful, one need to have all kinds of movies which necessarily might not cater to the masses.

Now my question to you is which category does movies like “KHUDA KAY LIYE” and “BOL” falls in? Are these movies made for audiences in Karachi, Lahore and Islamabad or they are made keeping the entire Pakistan in mind even though the film maker tries to address issues appealing the masses.

According to Express News Senior Entertainment Journalist Tahir Serwar Mir “Khuda Kay Liye” got funding worth Rs 11 Crore and at Box Office it made only Rs.5 Crore.Thats a huge loss by any standards but we still know that “Khuda Kay Liye” was a huge success. We will have to wait and watch “BOL” as another case study without believing on promos and headlines says for next fews weeks or may be months.

My point is not to criticize the movies made in Pakistan, all I am trying to say is that in order to make Pakistan Film Industry successful, the movie makers have to derive a plan in which they see returns on their investments made, only than Pakistan Film Industry can truly stand on its own.


Looking Forward For Your Thoughts

A is for Abbotabad or should I say Abat ta Bad…

9 Jun

In 65 years of Pakistan’s History Abbotabad did what Karachi, Islamabad and Lahore couldn’t do for our country. People in America might know nothing about Pakistan other then the fact that “Abbotabad is In Pakistan”. Most of the Americans I met during my 5 weeks training dint know the geography of Pakistan what to talk of Pakistanis. They would ask me, Is Pakistan flat,does it has mountains, is it close to sea and so on.

Americans as a nation are considered to be curious and their curiosity in knowing about Abbotabad must have broken records if there was a curiosity measuring meter.

During my recent visit to USA for Journalism Training, I was asked the following questions

B: So how far do you live from Abat ta Bad?

Me: Well, I live In Karachi which is in south and abbotabad…

B: What, how did you pronounce it..abb taaaaa

Me: yea its pronounced Abbotabad not Abat ta Bad and its in north of Pakistan very far from where I live

B: What kind of a place it is, does it have mountains?

Me: Yes it is a very beautiful mountainous region of Pakistan.

B: Have you ever been to Abat ta bad?

Me: Yes I have and I have stayed there for 3 days.

B: Is it is a very affluent area with mansions n Barbed wires

Me: Clueless…sometimes I just gave up But I answered these questions almost everyday when I met someone new.

Dictionary meaning for Mansions needs to be re written for both Americans and Pakistanis after Bin Laden episode. By “Mansion” most Americans get the idea of a palace and barbed wires would mean extremely secure area. What they don’t know is mansions like Bin Ladin with barbed wires are common in Pakistan especially in conservative northern region. But how can  American people or American Media  know because finding out how the weather is going to be tomorrow and should he or she take his umbrella seems to be far more important issues than knowing the theory of barbed wires and mansions in Pakistan.

Before my visit, I had an idea from my various American Return Friends that America is not well known for its general knowledge but I thought things might have changed after Pakistan and America being called allies on the war on terror and that somewhat 30,000 people in Pakistan have died in Pakistan fighting this war in addition to 3000 who died during the 9/11 attacks

Irony isn’t it !!!